… and yes, I write "humor" without the "u". (It's an American thing.)
Some consider wine to be a luxury product. Sometimes a kind of stuffy product where there is little room for adding something relaxing and fun(ny) to it.
Times have changed though.
Take a look at the Fat Bastard wine labels for example. Great idea with that hippo up there. I always loved seeing things like this o...
In Germany there is something called the "Wiedererkennungswert". This is the brands recognition. I recently spoke with a new client who had a complete makeover on one of their products done by a previous design agency. This product has been out on the shelves for quite some time now. The client was pretty concerned now since the sales have dropped dramatically since the new desig...
