Packaging Design

Adding a slight touch of humor.

The "brand recognition factor" in a new design. A fine line between new and keeping the ol

New things are a comin'…

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Wine Prince

The "brand recognition factor" in a new design. A fine line between new and keeping the ol

In Germany there is something called the "Wiedererkennungswert". This is the brands recognition. I recently spoke with a new client who h...

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