After years of launching new products for our customers, it was time for us to launch our own. Since 2020, we have successfully brought an old Taunus favourite back onto the shelves. Taunus-Tropfen was popular in the 70's to mid 80's and then seemed to disappear from the scene. After doing the necessary research, we took the opposite approach... We established the look and feel of the new product before we even tasted it. We then found our partner in Dauborn, Germany to help us create a deliciously smooth new herbal liqueur. Read more about it here: www.taunus-tropfen.de
Identity, Branding, Marketing, Web
This ongoing adventure has been a learning process for us, but not in a negative way. Every step of the way has been fun and has brought us new customers.
These customers range from large supermarket chains to restaurants and speciality shops. It is nice to have many of these new customers calling us "out of the blue" to order.
The Taunus-Tropfen samples…
… or what we like to call our " Genussproben".
At first we thought we'd bring out these samples to introduce our new brand to potential customers. But these little guys took off. Everyone loved them. So what started out as a simple giveaway ended up being a big seller.